What is Home Staging?
Staging is "the process of preparing a house to be sold. Staging can be as simple as moving furniture around - or as elaborate as hiring an opera singer to perform. The scale varies, but the purpose is the same - to sell the house." - New York Times, July 26, 1998.
Professional home stagers work with the traffic flow of a home, eliminate or reduce clutter, edit furniture arrangements, enhance the best features about your home, minimize or rectify problem areas and assist in enhancing curb-appeal. With the aid of a professional home stager, your house can make a memorable first impression on potential homebuyers.
Staging can be accomplished with a minimal amount of time, money and effort.
Staging a home is usually done by using furniture and accessories already found in the home in such a way as to bring focus to a home’s selling points. By doing this, staging allows potential home buyers to see your home in the best light possible.
Professional home staging gives home sellers a significant market advantage.
Combining experienced merchandising, proven real estate sales techniques with an understanding of both current design trends and the psychology of the home purchasing process, home stagers create an inviting space with broad appeal to a wide range of buyers,
no matter what the budget, size, condition or location of a home.
Home Staging is an ESSENTIAL strategy in a buyers OR sellers market.
Home staging is a smart strategy in any market.
In a slow market, staged homes will have the market advantage because they will stand out from other comparative homes that have not been staged. Staged homes sell faster and save you money in decreased carrying cost and possible price reductions.
In a hot market, a staged home often will receive competing bids that will drive a price higher.
Return on Staging Investment
The following is a summary of the results of HomeGain’s 2007 national survey, based on the ten areas of home improvement identified by real estate agents in HomeGain’s original survey in 2003. They are listed from the highest to lowest returns on investment:
You only have one chance to make a first impression. If a buyer cannot envision living in your house, instead of moving in, they move on.
As the real estate industry often stresses, the first impression is the key factor in selling your home. Typically, a potential buyer has made up their mind ten seconds after they step in the front door.
Staging a Home
- is an affordable investment to protect your equity
- increases your bottom-line profit
- decreases time on the market
- maximizes the home's appeal to home buyers
- eases the stress of preparing your home for sale
- appeals to the emotions of potential home buyers creating a sense of urgency
- enhances the presentation of print and Internet advertising
- demonstrates a well-cared for home
- creates a product that agents are confident to show
- gives you the edge over comparable homes in your area by making your house stand out.
Oregon Home Staging is able to offer discounts from our affiliates:
"My listing in Canby sat on the market for 3 months with no offers. After Oregon Home Staging staged it, we received multiple offers in the first 2 weeks. It was definitely the staging that sold the house."
Buzi Nelson - Mountain View Realty
95.1% of
ASP Staged Homes
sell on average in
1 month or less
Oregon Home Staging professional stagers are experts in mixing the old with the new. Although we can start from scratch, we like to re-purpose as many of your items as possible to keep your costs at a minimum. We are dedicated to our passion of bringing you the best Home Staging services available to get your home sold no matter what your budget or time frame.
We have three goals in each room:
Depersonalizing without taking away the personality of the home.
Clearing high-traffic areas to maximize feelings of space and comfort.
Highlighting the key features in every room and possibly making recommendations to enhance the home if updates are necessary.
Our Commitment to You
Creating the "model-home" look is not easily achieved without the help of someone who does this everyday for a living, but can be achieved in
any home - any where.
Call or contact us for a consultation to learn more about how we can help your home stand out in a crowd of many.
Feature Your Listing Nationwide for FREE!!
As part of the benefit of working directly with Oregon Home Staging, you can feature your listing on a national website - enabling buyers from across the country to see your listing
. . . all for FREE.
You have another avenue for marketing your listings that other realtors who are not presenting Staged homes will not have . . . and that gives YOU another marketing edge over your competition!
